Edmonton Photography Workshop

One of Edmonton’s great wedding photography teams is offering a photography teaching session to wedding planners, to help you further your portfolio.

I’ll be there and hope you’ll be able to join us.

Jolyn | Wedding Planner Coach
Secrets of a Wedding Planner

Your Testimonials Page

So as I stumble through the world of wedding and event blogs, from time to time I come across details that make me stop, shake my head, and give me a urge to contact the blog owner.

On this one, I did…

While looking through a wedding planners’ website, and glancing through the pages, as I got to her ‘accolades’ page, I noticed the first entry was from a summer 2007 wedding – 3 years ago!

I knew this planner was active and had a good rep, surely she had to have more recent testimonials, and as I scrolled through the dozens, I noticed the last entry was 2009.

Your testimonials page should always read from the ‘most’ current – not the best, the most current! Because brides surf wedding sites long before they ever get engaged, and if they keep coming back to your page with a 2007 testimonial on top, they may not notice the new ones you added. I’ve booked many a bride because for years they’ve been watching my site and love reading through the testimonials.

So, fess up, who has their most favorite testimonial on top? Who isn’t even trying to collect testimonials?

Jolyn | Wedding Planner Coach
Secrets of a Wedding Planner

Manage Your Social Media

I love twitter and Facebook for many different reasons.

But I hated the time it took to keep connected and updated. I tried many tools, but thought all lacked usefulness the way I wanted to use the social media.

Then I found Hootsuite – you can activate an account at www.hootsuite.com

I like that I can see multiple of my twitter accounts and multiple facebook pages, and post to as many of them as I want at one time.

They do have an app for using with the iphone, but right now it only seems to work with twitter – can’t wait until it can coordinate with facebook too.

If you are struggling to merge all your social media accounts into a handy managment system, this one may work for you too. If you are using a different management tool – which one are you using?

Jolyn | Wedding Planner Mentor
Secrets of a Wedding Planner

Keeping Your Blog Active

On my weddings blog, I’ve struggled to keep it current and on top of the trends.

I started by creating a draft entry anytime I thought of a topic to write about. This was great when I had time to blog then I at least had some ideas to start with.

But then I had nearly 100 drafts and still not much content.

So part of my New Years’ resolution was to create an editorial calendar. For me, it meant setting certain days/weeks of each month to a certain topic. Then on my calendar, I set what topic I am going to cover for each of those days.

The great part of this is that when I dedicated one afternoon to blogging, because the editorial calendar spreads out the topics, I have a good solid base of blogging created over the next 3 months. Any new time I find to blog will be dedicated to dates past those. The hopes, is that I get to be ahead of the game, and always have some topics scheduled to post.

I still have to do the same with this blog, but I’m happy that 3 days into the New Year I’ve accomplished a great system for keeping my wedding blog current.

Do you use an editorial calendar? How do you structure it?

Jolyn | Wedding Planner Mentor
Secrets of a Wedding Planner

Signature Sasha Released Today!

Today is official release on Amazon.ca of the Sasha Souza’s wedding inspiration book!

Check out her inspiration wedding decor schemes and wonderful use of color throughout!

Jolyn | Wedding Planner Coach
Secrets of a Wedding Planner

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