TT: According to Seth – It’s Broken

If you haven’t yet read a business book by Seth Godin – you are definitely missing out. Seth is the author of Dip, Tribes, Purple Cow, Big Moo and many others.

Today in his blog – he reposted a video of one of his previous presentations – I loved it – totally loved it! You can watch the presentation below:

What I really loved about it, was that the pointed out there are lots of things out there that are broken for various reasons – so why doesn’t someone fix them??

Then I got thinking about the wedding industry – and thinking about what may be broken, and how I can go about fixing it.

One thing I know is broken and fits in Seth’s ‘Not my job’ category – is wedding dress bustles – every 2nd wedding at least the bustle breaks. The seamstresses seem to forget or not care, that brides are bouncing, dancing hard, spinning around the dancefloor on the arms of their family and friends. Bustles should be made of titanium – don’t you agree? There has to be a better way to make a bustle that won’t break on a bride!

I’d love to hear your thoughts on Seth’s video, and what else you may think is broken in the wedding industry…really think…I know, this video has caused me to take a serious look at what I do in my business and if it really works or is it some kind of broken?

What do you think is broken in the wedding industry…I’d love to hear your thoughts!

Jolyn | Wedding Business Mentor
Secrets of a Wedding Planner