Keeping Your Blog Active

On my weddings blog, I’ve struggled to keep it current and on top of the trends.

I started by creating a draft entry anytime I thought of a topic to write about. This was great when I had time to blog then I at least had some ideas to start with.

But then I had nearly 100 drafts and still not much content.

So part of my New Years’ resolution was to create an editorial calendar. For me, it meant setting certain days/weeks of each month to a certain topic. Then on my calendar, I set what topic I am going to cover for each of those days.

The great part of this is that when I dedicated one afternoon to blogging, because the editorial calendar spreads out the topics, I have a good solid base of blogging created over the next 3 months. Any new time I find to blog will be dedicated to dates past those. The hopes, is that I get to be ahead of the game, and always have some topics scheduled to post.

I still have to do the same with this blog, but I’m happy that 3 days into the New Year I’ve accomplished a great system for keeping my wedding blog current.

Do you use an editorial calendar? How do you structure it?

Jolyn | Wedding Planner Mentor
Secrets of a Wedding Planner