TT: Calendars on websites?
April 7, 2009 by Jolyn
Filed under Business Basics, Talk Tuesday
I know a lot of wedding planners are using the Blu Domains for their website templates. And with that, I see a lot are activating the calendar feature…this has always been a curiosity of mine.
What benefit do you have, for having a calendar on your website?? I’d love to hear why you have a calendar or why you chose not to have a calendar on your website.
I don’t have a calendar – for a couple reasons.
- I want clients to call, even if I’m already booked – I want to sell them into a different package or service. If I’m not available for full planning, then I’ll sell them into one of my staff for month of coordination. If we don’t have anyone available for month of coordination, then we’ll sell them into monthly coaching calls and so on….if they think I”m booked, they won’t bother calling.
- I only work on 2 weddings a month for planning – it’s how I can ensure I deliver the high quality I do to my couples (and preserve some of my sanity)…so I think I’d look less busy than other wedding planners, simply because I don’t pump out the quantity.
- And yet, on that same note, if I post all my staff bookings too, then we look like a really large firm where our wedding clients are just a number, and that’s definitely not the case.
I’d love to hear why you’ve choosen to have a calendar on your website or not??
Jolyn | Wedding Planner Coach
Secrets of a Wedding Planner
Nice writing style. Looking forward to reading more from you.
Chris Moran
Calendars are tricky things… if you’re new and your calendar is ‘wide open’, that screams volumes to potential clients. As would a super-full calendar.
I think the point is to create a sense of urgency in your clients. If they see you’ve only got a few weekends available, they may be more inclined to call – however, if you’re already booked on their day, they’ll move on… and there’s no chance to take them on with another staff member – which is a great point I hadn’t considered…
In any event, I don’t use one and don’t plan on it either.